NPD Releases Shopping Activity Weekly Holiday Trends Report for the Week Ending Dec. 12, 2011

blue slime, without display stand
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Last month the husband bought several new video games, including Dragon Quest VIII. I bought him this blue slime character controller, thinking I’d give it to him for his birthday at the end of February. Little did I know he’d ignore all those other games and play Dragon Quest exclusively. We’re both hooked on it and now he’s nearly finished. So last night I decided to give him this little guy a bit early.


Port Washington, NY (PRWEB) December 13, 2011

For the week ending December 12, 2011, The Shopping Activity Weekly Holiday Trends* report from leading market research provider The NPD Group, Inc. shows a decrease in the number of shoppers^ in the market. Sixty-seven percent of U.S. consumers went shopping at brick & mortar retail compared to 66 percent the prior week. However, this week?s results do show consumers are more actively shopping in channels that drive holiday gift purchasing.

Over the course of the previous three weeks, the retail channels that contain products thought of for holiday gift purchasing have consistently seen increases in shopping visits. Those retailers are home specialty stores, beauty specialty stores and toy stores. Since the week that included Black Friday there are a handful of other channels that have experienced continuous growth in shopping visits. Among them are book stores, craft stores, department stores, mass merchants, and off-price stores.

Despite the decrease in the number of shoppers in the market, brick & mortar shopping conversion remained relatively stable, even showing a slight increase over last week.

See Chart: NPD’s Shopping Activity Weekly Holiday Brick & Mortar Shopping Conversion Rate

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