Super Bowl Survey Shows Football Fans Would Rather Watch the Game on TV Than See It Live

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I was recently contacted by Klout, the social media ranking service, via email. They said they had looked over my Klout score, and seen that I often mention video games on Twitter. They enquired if I would like to receive a new Sony PSP 3000 portable gaming system, for free.

Considering the fact that I’ve been a lifelong computer geek, as well as someone who has been working in the Social Media realm since Day 1, I imeediately thought to myself: Scam! Then again, I’m acquainted with some of the folks who work at Klout and I use their service myself, so I figured it was worth a gamble.

Less than a week later, a brand spanking new PSP 3000 showed up on my doorstep! Not too shabby. I recently bought a PS3, and I’ve owned several DS’es, so having a PSP is a nice addition to my gaming arsenal.

The promotion is part of the marketing campaign for "Are We There Yet?", a sitcom on TBS. I actually don’t have a TV that gets any channels (it’s strictly hooked up to my PS3 and streaming Netflix) so I’ve never seen this show. However, some of the music for the show is by Ice Cube, and I’ve been a huge fan of Cube since NWA. The PSP is actuallt loaded with some "Are We There Yet?" medis, which I’ll be planning to take a look at this evening.

As someone who designs similar promotions for a living, I have to give Klout high markings for a few things.

1.) They clearly took a look at my Twitter stream, and determined that I’m a gamer. They took the time to find the right person who would actually enjoy a nice system like this.

2.) The execution was flawless. I received a simple, easy to understand opt-in email. A few dys later, the PSP showed us a promised, hassle free.

3.) No pressure from Klout what so ever. They didn’t ask me to blog, tweet, ro say anything about the promotion at all. That’s the way it should be done. If people like the promotion, they will definitely take it upon themselves to mention it online.

So cheers to Klout on a job well done. Thanks for the PSP, I will definitely enjoy it!


San Francisco, CA (PRWEB) January 25, 2012

TechBargains.com, a leading deal aggregation website for electronic products, released its Television Super Bowl Survey, revealing that a surprising 59% of people would prefer to watch the Super Bowl on state-of-the-art TV equipment as opposed to experiencing the game live from the stands. The survey also found that one in four shoppers are considering purchasing a new television before the big game kicks off on February 5, 2012 and 63% plan to spend more on this TV purchase than their previous television purchase.

?When it comes to the Super Bowl, consumers aren?t fazed by an unstable economy,? said Yung Trang, president and editor in chief of TechBargains.com. ?They believe the best Super Bowl experience is at home, on a tricked-out TV system. Consumers still want the latest and greatest products, featuring the newest technology and they?re more than willing to spend the money on items that boost their enjoyment of the game.?

Getting Ready for Game Day

The survey results indicate that 8% of consumers are regularly driven to buy TVs prior to the Super Bowl. Of those that bought a TV last year for the big game, 58% may buy another new TV for this year?s Super Bowl (30% say yes and 28% stated that they are considering a pre-Super Bowl purchase). Even a meaningful percentage of those that didn?t purchase for the Super Bowl last year, show an interest in buying in time for this year?s game. Overall 25% of all those surveyed stated that they are considering purchasing a new TV prior to February 5th (7% will buy and 18% are considering the purchase).

Bigger and Better Picture Quality Triumphs

As football fans prepare for the big game, the survey found that 72% of consumers believe the size of a TV impacts how positive the Super Bowl viewing experience is. And the majority (53%) of shoppers who will buy a TV before the Super Bowl want an LED HDTV, even though 45% of survey respondents own LCD TVs compared to only 20% who own LED TVs. Of all features available for TVs, high resolution is the most important television feature when watching football according to 60% of shoppers. Picture within a picture (1%) and sound quality (2%) were the least important features.

?Bigger is better. The reason people are spending more is they are upgrading the size of their television. Consumers have moved from wanting televisions around 42 inches to now buying 46 inches to 55 inches,? said Jeff Haynes, editor of TechBargains.com. ?The TV has become the center piece of the American family room and the difference in just a few more inches is noticeable.?

In-Store Shopping For TV Purchases is In Sharp Decline

As online shopping continues to gain momentum, the survey discovered that although 66% of shoppers bought their last television in a brick and mortar store, 67% of shoppers who plan to buy a TV before the big game will purchase it online. This strongly supports the online shopping trends seen over the holidays. Consumers are moving toward buying more of their major purchases online due to the convenience and monetary savings it provides.

Additional Survey Results Include:

Age of Current Television

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